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Why Healthcare Matters
How Business Leaders Can Drive Transformational Change
by Frank Hone
Hardcover - ISBN 1599961538
List Price: $24.95
Our Price: $22.46
HRD Press, Inc.
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| | "Why Healthcare Matters: How Business Leaders Can Drive Transformational Change" takes a provocative look at the market dynamics and conflicting interests that contribute to today's healthcare crisis, while providing value-based ideas and solutions for employers. It serves as "An Employer's Guide to Healthcare Consumerism" and offers strategic and practical guidance for America's business leaders on being more proactive and engaged in addressing healthcare issues in their own companies. By defining a new corporate philosophy and culture of health within their own companies, progressive business leaders can better address healthcare expenditures, outcomes and productivity. This book provides a business case for healthcare consumerism and market-driven solutions while also challenging the medical marketing model. |
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